A familiar voice is serving up some lyrics for a fast food chain.
Preston Pablo has teamed up with Taco Bell Canada. The Timmins musician has created an original 30-second track that is now the "newest anthem" for the restaurant's Messy Together campaign.
"I grew up eating Taco Bell – a Crunchwrap Supreme with a side of Nacho Fries Supreme is my go-to order," said Pablo in a news release. "So, it was a no brainer when I was asked to be part of this campaign. Messy Together is confident, fun, and playful, and I wanted to write lyrics to match this tone."
The campaign is about being with people who embrace their authentic selves, even when it gets messy, said Rohit Sharma, Taco Bell Canada senior marketing manager.
"Messy Together marks an evolution of the brand campaign by showcasing the beautiful friendships that Gen Z have with all their ups and downs," said Maxime Sauté, executive creative director at Dentsu Creative, in the announcement.
Pablo has had an award-winning start to 2023.
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The 21-year-old picked up his first-ever Juno Award for Breakthrough Artist of the Year. He also performed his single Flowers Need Rain at the awards show in March.
Pablo's a Timmins High and Vocational School grad who left the area just over a year ago to go after his dream of being a musician.
Take a listen to his latest collaboration: